(Junior) Social Media & Influencer Marketing (m/f/d)

Permanent employee, Full-time · Hamburg

Your mission

As the Social Media & Influencer Marketing Specialist, you will be at the heart of our digital presence. You will craft and execute strategies that build our brand across social media platforms, engage our audience, and foster authentic partnerships with creators and influencers.

Social Media Strategy: Develop and manage a compelling social media strategy aligned with our brand voice and marketing goals
Content Creation: Plan, create, and schedule high-quality, engaging content (posts, stories, reels, etc.) for platforms like Instagram, TikTok, and others relevant to our audience
Community Engagement: Actively engage with our social media audience by responding to comments, messages, and trends to build a loyal and passionate following
Influencer Partnerships: Identify, connect with, and manage relationships with creators and influencers who align with our brand values to amplify our reach and credibility
Campaign Execution: Lead influencer campaigns, from ideation and negotiation to execution and performance tracking, ensuring maximum impact
Trend Spotting: Stay ahead of social media trends, platform updates, and industry best practices to keep our strategy fresh and relevant

Analytics & Reporting: Monitor and report on key metrics (engagement, reach, conversions, etc.), using insights to optimize future campaigns.

Your profile

Min. 2 years in social media management, influencer marketing, or a similar role, ideally within the food, lifestyle, or consumer goods sectors
A strong eye for aesthetics, storytelling, and content that resonates with social audiences
Excellent interpersonal skills for establishing genuine connections with creators and influencers
Proficiency with social media platforms, tools (e.g., scheduling and analytics tools), and emerging trends
The ability to analyze performance data and turn insights into actionable strategies
A proactive and adaptable approach, thriving in a fast-paced startup environment
A passion for the food and beverage space and an understanding of what makes consumers excited about new products
Fluency in both German and English is a must

Our Benefits:

Work for one of the global innovation leaders in the food industry
Dynamic and diverse mission-driven team from more than 25 different countries
A fast growing company with exceptional opportunities for personal development
Flat hierarchies and short decision paths
Flexible working hours with entitled Home Office days in an innovative and agile working environment
Gym Membership, language classes or an attractive alternative from our benefit program
Great team events such as “lunch & learn”, “Demo Day”, cultural celebrations and food tastings
Drinks, cereal bar and fresh fruit at the office, our home products tasting session for new employees
Lastly, join us in the journey as we change the food system as we know it!

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About us

Infinite Roots® (formerly Mushlabs) is a biotech company from Hamburg, Germany. We tackle one of the world’s biggest challenges with a single, microscopic solution: Mycelium. Our team of 60+ people from 25 different nationalities, 55% female and with 10 PhDs, has one mission: to cultivate food in a way that sustains our planet and its growing population.

We are a diverse team of scientists, industry experts, and business evangelists. We love what we do and enjoy working in a high growth and ambitious environment. We move fast and hire great people to take on exciting responsibilities. Join us if you are looking for a great opportunity to learn, grow, and have fun while changing the future of food.

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We are looking forward to hearing from you!

Thank you for your interest in Mushlabs GmbH. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to hello@infiniteroots.com.