Senior Social Media & Content Manager (m/f/d)

Permanent employee, Full-time · Hamburg

Your mission

As the Senior Social Media & Content Manager you will lead our social presence, shaping and executing a high-impact content strategy that drives brand awareness, engagement, and growth. This role is perfect for a creative and data-driven professional who excels at storytelling, content creation, and knows its way through all modern digital platforms. . You’ll oversee our digital marketing presence , lead on social first campaign efforts, own two websites and our agency, support on influencer partnerships, and manage our content platform and production (B2B and B2C).

Develop and manage a compelling social media strategy aligned with our brand voice and marketing goals.
Set clear objectives for content performance, audience engagement, and platform growth.
Ensure brand consistency across all platforms, refining our social voice, tone, and visual identity.
Lead the end-to-end content creation process, from ideation to execution.
Produce high-quality multimedia content (posts, stories, reels, and videos) tailored for platforms like Instagram, TikTok, and LinkedIn.
Experiment with new formats and creative approaches to keep content fresh and engaging.
Build and nurture an active and engaged social media community.
Identify and amplify user-generated content to enhance brand credibility.
Develop and manage strategic influencer collaborations to expand brand reach.
Oversee influencer campaigns from outreach and negotiation to execution and performance tracking.
Identify new creator opportunities that align with our brand values.
Monitor and analyze key performance metrics (engagement, reach, conversions) to refine strategy and stay ahead of social media trends, platform updates, and emerging best practices.

Your profile

5+ years of experience in social media, content strategy, or digital marketing.
Proven success in growing social channels and executing impactful campaigns.
Strong storytelling, content production, and copywriting skills with an eye for aesthetics.
Expertise in digital media analytics, performance tracking, and trend forecasting.
Any of the following is a huge plus: you can write german copy, edit and / or shoot social video, write SEO relevant text and implement on owned websites.
A proactive, creative, and adaptable mindset, thriving in a fast-paced environment.
Passionate about food & beverage and deeply understands consumer behavior.
Fluency in German and English is required.

Our Benefits:

Work for one of the global innovation leaders in the food industry
Dynamic and diverse mission-driven team from more than 25 different countries
A fast growing company with exceptional opportunities for personal development
Flat hierarchies and short decision paths
Flexible working hours with entitled Home Office days in an innovative and agile working environment
Gym Membership, language classes or an attractive alternative from our benefit program
Great team events such as “lunch & learn”, “Demo Day”, cultural celebrations and food tastings
Drinks, cereal bar and fresh fruit at the office, our home products tasting session for new employees
Lastly, join us in the journey as we change the food system as we know it!

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About us

Infinite Roots® (formerly Mushlabs) is a biotech company from Hamburg, Germany. We tackle one of the world’s biggest challenges with a single, microscopic solution: Mycelium. Our team of 80+ people from 32 different nationalities, 55% female and with 10 PhDs, has one mission: to cultivate food in a way that sustains our planet and its growing population.

We are a diverse team of scientists, industry experts, and business evangelists. We love what we do and enjoy working in a high growth and ambitious environment. We move fast and hire great people to take on exciting responsibilities. Join us if you are looking for a great opportunity to learn, grow, and have fun while changing the future of food.

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We are looking forward to hearing from you!

Thank you for your interest in Mushlabs GmbH. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to hello@infiniteroots.com.